Our work with CSI Perseus means they now communicate with authority and consistency, with a website nurturing long-term leads.

Background and challenge

CSI Perseus came to us with a very clear problem that needed to be solved. Their core positioning was strong, but their brand identity and website were not carrying this positioning effectively.

They needed a rebrand and a new website that would clearly communicate what makes them different, and enable them to nurture leads over a long B2B cycle.

Their brand promise is a bold one: acquiring software businesses and never selling them (in an industry built around exits). Perseus has made that promise their defining position, but their brand and website weren’t backing it up.

A previous attempt to rebuild the site had never launched. The visual identity lacked consistency and didn’t clearly distinguish Perseus from competitors or other divisions in the wider CSI organisation.

And the deeper challenge was structural. Perseus operates on acquisition cycles that can stretch six years or longer, which means the website needed to work less like a brochure and more like a long-game lead nurturing tool, steadily building founder conviction over time.

Perseus needed a brand and digital foundation built to match their positioning. And they needed a process that ensured genuine buy-in from a large, politically complex stakeholder group.

Process and solution

We started with brand discovery, bringing together stakeholders from across Perseus to understand their vision, their purpose, and the gaps in the current identity, with the aim to then align on the way forward. The brief was clear: evolve what existed rather than replace it.

We developed moodboards to establish a creative direction, then designed two distinct visual identity concepts. Each addressed logo refinement, updated typography, and a strengthened colour palette, building toward a system that could carry Perseus’s brand consistently across every touchpoint.

A structured feedback process with the stakeholder group brought the organisation into the journey, and we refined toward a final direction with real buy-in behind it.

We codified the identity in a visual identity guide, with a logo system, colour palette, typeface usage, and rules for consistent application. We delivered the full brand package alongside it, including logo files in all formats, typography files, and updated social media profile assets.

With the visual identity established, we moved into website design and development. We built an eight-page custom WordPress site, and trained the Perseus team on the content management system so they would have full control over the website after handoff.

We structured the site to serve two distinct audiences: founders and business owners weighing an exit, and brokers facilitating M&A transactions.

Result

Perseus now has a brand identity and a digital presence that truly carries their brand promise, and effectively communicates what makes them different.

The updated identity gives their positioning the authority it needs, and a consistency it never had before. The website now fulfils the role that Perseus always needed, with clear navigation, an optimised user experience, Google Analytics integration, and a fully editable content backend that gives them the infrastructure to engage and nurture business relationships over time.

We delivered a purposeful, long-game lead nurturing tool, allowing Perseus to meet founders where they are in an acquisition cycle that rarely moves quickly. The team now has the perfect tools to turn their brand positioning into business results.